if you understand that your client’s lousy design suggestion is really the mirror image of a problem he’s trying to diagnose, all you have to do is find the twin sumo. Take the proposed solution and turn it into the problem you think it was designed to solve. Then shoot it back at your client. Hmmmm…bigger logo…what could he be talking about? […] Now you can work to refine your understanding of the problem the client is trying to diagnose. And your client? Not an idiot. Not a deadbeat. Just a guy with a brain trying to tell you something’s wrong. So listen up. You just might learn something.
— Angel David Lindes - http://northtemple.com/2011/10/14/find-the-twin-sumo-or-n
